Most people choose their energy provider once and stick with it for a long duration of time. The only way to convince someone to change their electric company is to offer a cheaper rate, greener or cleaner energy, or convince them their current provider is not doing a good job. Fortunately, there are many who actually do a poor job, so this makes the sale easier.
However, how do you find these people, that are looking for change? If you don’t have a plethora of contacts and resources, then you may not have a starting point for finding new potential customers to jump aboard your company’s offerings.
Energy marketing consultants can make your life easier and provide you with new, fresh ways to drive customers your way. Here’s some things an energy marketing consulting firm can offer your business:
- Contacts, Resources & Connections
Marketing consultants already have a list of contacts and resources. They have industry insider information that can help propel a business in less time than it would normally take. They can reach out to key industry contacts who they already have existing relationships with. You’re not only paying for their services, but you are also paying for their connections It would behoove you to know if the marketing firm you select has key contacts in their database that can help your business needs..
- First Line Marketing
Through their contacts, resources and connections energy marketing firms will be able to get your business pitched to potential residential or commercial buyers, before they actually make the sale. Your company can come across as a recommendation from the real estate agent, thus putting your company at the forefront of potential customers. It’s extremely important to lock a customer in as early as possible. There’s no earlier marketing opportunity than the buying process. Find out if your marketing firm has real estate agents, brokers or agency contacts, who make recommendations, usually there will be a cost association for these types of recommendations.
- Industry Audits and Research
Determining how your company stacks up against competitors and industry standards is important, because it will help you succeed, when knowing how your business aligns with best practices. Consulting firms will easily be able to provide you with full audits and research for your company. This will help identify areas which your company is weak as well as areas where it’s strong.
- Latest Trends & Technologies
Marketing firms live in the real-time world, so it’s imperative that they stay abreast on the latest trends and technologies. They will easily understand the latest jargon in your industry and newest technologies used. This will help give your business a sense of freshness and keeps your business ahead of the curve. Your marketing materials will be written with the latest trendy jargon, thus grabbing the attention of your intended audience.
- More Hands Are Better Than One
When using an energy consulting company you are hiring an extension of your company. You get the machine behind you, and no longer have to do all the work yourself. If you have a small company, then it may only have one or a few personnel dedicated to the marketing aspects of your business, by hiring a marketing firm you are outsourcing responsibilities that you couldn’t possibly do by yourself or with a small staff. Even for large organizations, outsourcing portions of your marketing efforts will help free up time for key personnel within your organization and allow them to focus on other important business tasks. More hands are always better than one.
There you have it. Those are five simple ways an energy marketing consulting firm would benefit your energy, electric or power company. Hiring a marketing agency is a win-win situation.
You should always do your due diligence, before choosing your marketing specialist. If possible, do a test run with the marketing company, by simply choosing the least expensive services to start, then increase your budget as time advances and satisfactory results are seen. When possible, check references and follow-up on testimonials, then make a wise business decision.
Whatever you do, make sure you explore the world of outsourcing your marketing services to an energy marketing consulting firm, because it can make a world of difference. Good luck on getting your company in front of the right people! It won’t be long, now that you know what to do.